Feiyu Energy-Efficient Climate Windows & Doors Makes a Strong Debut at the 2025 China International Building Decoration Expo
On July 8, 2025, the China International Building Decoration Expo — the world's largest and most influential home furnishing and building materials exhibition — grandly opened in Guangzhou, China.
As the world's first window and door brand deeply integrating "energy efficiency" with "climate," Feiyu Energy-Efficient Climate Windows & Doors made its debut at the expo with a brand-new image, announcing Feiyu's departure from the traditional window and door赛道 (industry track) and the transformation of its core brand value and identity.
At a time when the window and door industry is mired in a race to the bottom with low prices and low quality, Feiyu Energy-Efficient Climate Windows & Doors remains committed to value-based win-win cooperation, deeply aligning business practice with social responsibility. Every City Partner becomes an energy-efficiency pioneer practicing sustainable development, joining hands with Feiyu to build a sustainable, positive-cycle business relationship, driving the industry upward and business toward greater good.
Feiyu's exhibition hall translated traditional architectural wisdom and aesthetics through a contemporary design language, while integrating 100% new products into real-life home activity flows. The product lineup covers both outdoor and indoor scenarios: outdoor products deliver极致 energy efficiency to protect physical comfort, while indoor products offer aesthetic design to nurture emotional comfort.
During the "2025 Energy-Efficient Climate Windows & Doors New Product Launch & City Dialogue" event, Feiyu's senior leadership gathered with numerous industry media leaders and renowned designers at the pavilion. Through diverse perspectives, they deeply deconstructed the essence of "energy-efficient climate windows and doors," exploring the evolution path of the international window and door industry and solutions tailored to different regional climates.
Chen Feiyu, General Manager of Feiyu's Marketing Center, provided an in-depth interpretation of the new brand VI philosophy. Several new products integrating极致 aesthetics,卓越 performance, and smart technology were unveiled simultaneously. Among them, the Magnolia White surface finish — inheriting the moisture-proof, anti-corrosion wisdom of Chinese lacquer and the wear-resistant, durable qualities of Chinese ceramics — set another technical benchmark for the window and door industry, far surpassing the performance and texture of traditional surface finishes.
From "tailoring to different regional climates" to "customizing to each family's living scenario," Feiyu offers a comprehensive energy-efficient window system solution, refining the granularity of "climate adaptability" layer by layer, providing bespoke window and door solutions for families in different cities and under different climate conditions worldwide.
From "traditional store operation systems" to "one-stop digital solutions," Feiyu has self-developed a full-link digital engine that runs through the entire lifecycle of terminal operations, addressing pain points and bottlenecks. This enables store operations to keep pace with technological advancements and the footsteps of global consumers, truly resonating with the surging pulse of global technology and the evolving demands of consumers worldwide.
Although this year's China International Building Decoration Expo has come to a successful close, Feiyu Energy-Efficient Climate Windows & Doors understands that real transformation lies not within the exhibition hall, but within hundreds of millions of homes around the globe. Moving forward, Feiyu will remain firmly committed to "energy-efficient climate windows and doors" as its guiding star, protecting our shared home — planet Earth — and safeguarding the energy-saving, comfortable living experience of families worldwide.